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Mike Peroni is a commercial strategist who builds go-to-market systems from the ground up. He is VP of Sales EMEA at ETQ, co-founder of Content Raven, and President of Sterling Point Associates.
He designs and scales go-to-market systems that help AI-native and technology companies turn strong products into predictable, repeatable revenue.
Founders, CEOs and commercial leaders at early and scale-up stage SaaS and AI companies, from validating a first commercial motion through to scaling one internationally.
At ETQ he launched the first indirect sales program from scratch, generating $500K in ARR in its first year and expanding pipeline to $3M, and originated the strategic alliance with Hexagon that helped lay the foundation for ETQ’s $1.2B acquisition. He also scaled LeadCheck from $650K to over $10M before its acquisition by 3M.
Commercializing AI technology, building a go-to-market system from scratch, and execution — the forecasting rigor, team alignment and process infrastructure that let a motion scale.
General enquiries go through the contact form on this page. Speaking enquiries go through the booking form on the Speaker page, which asks for the event date, size and budget.